Case Study: GCI Social Media
Show the world what we can do by showcasing the craftsmanship of our people.
GCI is a Civil Construction company that has created a legacy of Building Everything Great since 2005. They are extremely proud of the work that they do and have a lot of love for the crews out in the field. However, they needed to improve their social media presence to share that enthusiasm better.
Together, we created a content strategy that demonstrates GCI’s brand attributes: Direct, Approachable, Confident, and Gritty. We wanted to embody that through their photos and videos by focusing on the people who do the work, showcasing the details, and then stepping back and showing the scale.
We took over the management of all social channels, including Instagram, Facebook, LinkedIn, and TikTok. Since then, over a few short months, we have implemented a consistent posting cadence, created engaging and compelling content, and highlighted the many projects that GCI has been working on.
Big Wins for Big Machines.
200% increase in engagement
230K Impressions
135K Video Views
Posting and engaging is half of the equation, the other half is creating compelling content.
Drone
We use drones to focus on the full scope of work for GCIs projects. This gives us an opportunity to spotlight the job sites in detail.
Video
Video content on social media is the main medium that generates the most engagement. Creating, editing, and splicing video content gives a more organic and raw look at the job sites and projects that GCI is working on.
Photography
Photography allows us to hone in on the Crew members. They take their jobs very seriously. They are proud, yet humble, of the work they do. We want to share that with the world.
“Crew is at a different site every week- they’ve done an incredible job documenting our teams. Now we can proudly share our work.”
Highlight the job.
Drone footage allows us to get the full scope of work on GCIs job sites. Allowing us to show their partners all the services they provide.
Tough projects. Even tougher crews.
The work is always gritty. We want to share the toughness of the crews and the type of experience it takes to accomplish the jobs.
“Social media is a great recruitment tool, we love our people and want everyone to see it.”
— Morgan Green, GCI
Let's Grow Your Social Media, Together.
We’d love to hear from you and figure out how we can help showcase your work in the best way possible.
