After 18 years, GCI was ready to elevate its brand to match the craftsmanship that they are known for.
First, we worked with them to strengthen their foundation by defining their brand promise, target audience, and core values. Then, we designed a brand identity to match their ambition by updating their logo system, typography, color palette, and visual style.
After building a solid brand foundation, we worked with them to create a plan to implement the new brand identity.
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Brand Foundation
Brand Identity
Logo System
Organic Social Media
Content Creation
A long term strategy to enrich the brand.
Typically, a rebranding process happens all at once. GCI wanted to extend the timeline, so we worked with them to create a plan that met their specific needs. In the short term, we’ve adjusted messaging and visual assets shared internally and on social media. While in the long term, we will steadily deploy the brand through its printed collateral, updated website, storytelling content, email newsletters, and other marketing materials.
The Workhorse
The GCI logo embodies the timeless qualities of perseverance, humility, and strength to pull together. It is a reminder to work with unwavering grit and resilience.
GCI is committed to advancing its craft through groundbreaking innovation and mentorship. They reward hard work and tenacity with opportunities for growth, learning, and development.
“Crew helped us define our brand attributes of being direct, approachable, confident, and gritty, and then have done an incredible job of bringing them to life.”
— Andrew Hyde, GCI
Let's Build your Brand, Together.
We’d love to hear from you. Let’s figure out how we can help showcase your work in the best way possible.
