Organic Social Media : Emerald Pools and Spas
The Expert Guides for your Backyard Transformation.
Emerald Pools and Spas designs and builds custom pools, sells luxury hot tubs, and offers service and maintenance for those pools and hot tubs. They came to us needing help with their social media strategy and execution. Their product and services were all on point. Still, it was time to share what they offer on social media in a way that portrayed their story and dedication to their customers and show that they are “The Expert Guides For Your Backyard Transformation.” Their core purpose, “Create Spaces that Bring People Together,” informed our content strategy and implementation plan.
Making A Splash
412K Impressions
2 Million Video Views
35K Engagements
Every brand requires a unique strategy.
We split the Emerald Strategy into three categories: Pools, Spas, and Service & Maintenance. This allowed us to focus on creating individual tactics per category. In doing so, we aligned with their goals and objectives and created shareable content and campaigns that have generated leads and revenue.
Drone footage at its finest.
We wanted to bring a different perspective to their custom pool builds. Shooting with a drone is a perfect way to catch different views and angles.
Keep it fun and simple.
Okay, so it takes a little longer than 20 seconds to install a hot tub. However, this was a fun way to showcase what a customer can expect with a hot tub install.
“Building a pool is a huge investment & social media is a great way to gain trust by showing our customers the entire process.”
— Andrew Siddoway
Let's Grow Your Social Media, Together.
We’d love to hear from you and figure out how we can help showcase your work in the best way possible.
